Five Reasons Press Releases Matter in the Market
With the increasing digital marketing era, online brand promotions and social media marketing have taken over the traditional marketing channels. Now, marketing is all about online campaigns and increasing brand exposure. With said so, press releases are another effective way to grab media attention to the brand and make customers aware of it as digital marketing takes on the internet. Many people still, however, think that PRs are not much influential. This article is a clear insight into why press releases matter. What is a press release? A press release formally announces something new about your business or brand. It is published online and in newspapers to grab customers' attention. It is written to promote your business or its new significant news and drive website traffic by improving SEO. A PR is released to gain media attention. However, it doesn't guarantee the same if proper SEO tricks are not applied. Hence, just sending a press release won't do the work. Sen